Insider One Acquires Bluecore

Our portfolio company Insider One has acquired Bluecore, a leading retail martech company trusted by more than 400 enterprise retailers in the US.

As part of the acquisition, Bluecore co-founder Fayez Mohamood is joining Insider One, bringing with him a proprietary identity graph that processes more than 10 billion shopper events every day.

The acquisition brings Bluecore’s retail data and customer intelligence into Insider One’s agentic AI platform, giving its agents deeper context on how people discover, consider, and buy products.

For Insider One, it’s another major step in expanding its presence in the US and building a broader AI-native platform for enterprise marketing.

We’ve watched Hande, Serhat, and the Insider One team build with global ambition from the beginning, and we’re excited to see what comes next.

Watch this behind-the-scenes look as Hande Cilingir, Fayez Mohamood, and Serhat Soyuerel discuss how this acquisition will redefine the industry through Autonomous Customer Engagement.