Kaan is the CEO of Firefly, the mobility-based smart screen advertising company that raised +$60M in only 2 years since its start. The company revolutionizes offline advertising, while also enabling a variety of smart city solutions. Kaan is a mastermind in fundraising, he deeply understands the investor mindset and shares his secret sauce in this episode.

In this episode, we explore the art and science of understanding and influencing the investor mindset with Firefly. From crafting compelling narratives to building strong relationships, this conversation uncovers the strategies that founders can use to resonate with investors and secure their backing.

We discuss what investors look for, how founders can position themselves for success, and the nuances of navigating the fundraising journey. Whether you’re an entrepreneur seeking funding, an aspiring investor, or curious about the dynamics between founders and VCs, this episode offers practical insights and valuable lessons.

What’s in this episode?

1) Defensibility and raising the entry barrier in an untouched market

2) Regulations, compliance and safety concerns

3) Sustaining the culture across development, production, and operations teams in 10 cities

4) Creating FOMO and closing +$60M

5) Talent comparisons and why Firefly chose Turkey